Strategic Market Planning

• Identifying and resolving strategic issues
• Identifying and researching existing and emerging segments and vertical markets
• Mapping out possible strategic directions by industry analysis and competitor benchmarking
• Carrying out internal analysis and working closely with management to evaluate different options
• Preparing detailed action-orientated implementation plans

International Marketing

• Selecting the most attractive markets based on comprehensive research and analysis
• Carrying out detailed research prior to market entry
• Selecting market entry strategies
• Positioning clients for long sustainable growth

Growth Strategies

• Reviewing existing assumptions and industry forces
• Analysing the competition
• Examining future trends
• Evaluating current and proposed strategies
• Developing implementation plans to maximise the opportunity

Marketing Consultancy

• Examining product and competitor positioning
• Carrying out marketing audits
• Assessing corporate image
• Identifying new distribution channels
• Analysing customer purchasing behaviour
• Evaluating market potential
• Planning the marketing strategy to ensure success

Hands-on Consultancy

• Detailed marketing programmes
• Setting sales targets and marketing budgets
• Attending management meetings
• Project managing marketing activities (literature, public relations, advertising, video)
• Attending buyer negotiations
• Running regular strategic sessions
• Creating marketing databases

Strategic Communications

• Company repositioning
• Targeting key influencers and publications
• Liaising with web site developers
• Carrying out corporate perception surveys among key decision makers

Market Intelligence

• Desk research: internal and external sources such as customer lists and online databases
• Primary research: interviews and surveys among existing and potential customers, distributors and industry experts
• Customer satisfaction surveys
• Competitor tracking
• Customer information databases

Industry Analysis

• Competitors
• Buyers
• Pricing
• Channels
• Changes in the value chain
• Regulatory forces
• Technology
• Factors affecting the industry