Q U A E S T U S               Strategy & Marketing Consultants

 

Home
Who we are
What we do
How we work
Industry Sectors
The Quaestus Team
Newsroom
Publications
Contact Information
For US Firms

 
We can help you in the following areas…
 
Strategic Market Planning International Marketing Growth Strategies Marketing Consultancy
Hands-on Consultancy Strategic Communications Market Intelligence Industry Analysis
 
Strategic Market Planning
  • Identifying and resolving strategic issues
  • Identifying and researching existing and emerging segments and vertical markets
  • Mapping out possible strategic directions by industry analysis and competitor benchmarking
  • Carrying out internal analysis and working closely with management to evaluate different options
  • Preparing detailed action-orientated implementation plans

International Marketing

  • Selecting the most attractive markets based on comprehensive research and analysis
  • Carrying out detailed research prior to market entry
  • Selecting market entry strategies
  • Positioning clients for long sustainable growth

Growth Strategies

  • Reviewing existing assumptions and industry forces
  • Analysing the competition
  • Examining future trends
  • Evaluating current and proposed strategies
  • Developing implementation plans to maximise the opportunity

Marketing Consultancy

  • Examining product and competitor positioning
  • Carrying out marketing audits
  • Assessing corporate image
  • Identifying new distribution channels
  • Analysing customer purchasing behaviour
  • Evaluating market potential
  • Planning the marketing strategy to ensure success

Hands-on Consultancy

  • Detailed marketing programmes
  • Setting sales targets and marketing budgets
  • Attending management meetings
  • Project managing marketing activities (literature, public relations, advertising, video)
  • Attending buyer negotiations
  • Running regular strategic sessions
  • Creating marketing databases

Strategic Communications

  • Company repositioning
  • Targeting key influencers and publications
  • Liaising with web site developers
  • Carrying out corporate perception surveys among key decision makers

Market Intelligence

  • Desk research: internal and external sources such as customer lists and online databases
  • Primary research: interviews and surveys among existing and potential customers, distributors and industry experts
  • Customer satisfaction surveys
  • Competitor tracking
  • Customer information databases

Industry Analysis

  • Competitors
  • Buyers
  • Pricing
  • Channels
  • Changes in the value chain
  • Regulatory forces
  • Technology
  • Factors affecting the industry