First we meet with you to discuss
your objectives and to explore the various issues. Then we prepare
an initial proposal for discussion and refinement. A revised
proposal is then prepared which becomes the workplan.
The cost is a function of the
time and level of staff involved, and any expenses such as travel
or information search and acquisition fees.
The team members will be selected
based on sectoral experience, skills in research, analysis and
consulting, language ability and country knowledge.
We then carry out extensive desk
research using online databases,
contacting trade journals and industry associations, etc. to
obtain as much background information as possible, and to identify
the names of companies and people to contact subsequently.
We have years of experience in
this area and access to all the leading electronic databases.
Following the desk research phase
we then undertake extensive industry interviews, either by telephone
or face to face. By talking to industry players and experts we
can give you an objective picture of the market situation and
present the options available to you.
Our findings are then analysed
and summarised in report format, and often provided in database
format for you to integrate with your existing marketing database.